Making your web site design work for you...

A well-planned web site design, in partnership with other marketing activities, has the potential to produce highly qualified sales leads, increase your sales, increase staff effectiveness, reduce costs in the long run, and more.

What do you want your web site to do? All over the world, small business owners are spending thousands of dollars on building and maintaining web sites without being able to answer this big question!

Creating a web site without a marketing strategy can be an expensive and time-consuming mistake. Remember, if you want your web site to attract traffic and, more importantly, sales, your web site must be DESIGNED to accomplish these goals.

It is just as important to brand your business on-line as it is off-line. Branding is about getting your customers to see you as the only solution to their problem. It is important to establish your niche, and if you don't get them on the home page, you don't get them at all.

To create a quality web site from a marketing point of view, it must be search engine friendly. What that means is that all your meta tags, alt tags, descriptions, headings, keywords, and titles are in place. It means your code is clean, you don't have a lot of bells and whistles, very little to no flash, and limited graphics. Keeping it simple, keeping it stupid. In addition, your content must be constructed with specific criteria in mind.